If there is an adjective I really hate, it's "directional." What kind of useless word is that? Ummm, it's going in a direction? Yes, I know in fashion it is supposed to mean "pointing toward the future," but it is stupid and silly, and its usage should cease promptly. 
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I hope there is a good story behind this.... care to share?
nope. no story, i just read a lot of fashion blogs. sorry!
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